Alicia Serna | Egnatium Learning
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Alicia Serna


Alicia is an ICF Professional Certified Coach, Consultant and Facilitator. She has over 20 years of  working experience with roles ranging from Sales Engineer to CEO, gleaned from various industries. Since the mid 90’s, she juggled coaching & facilitation – initially as a volunteer – while climbing up the corporate ladder. She had led teams that broke down monopoly, created product market leaders, led start-up operations and managed projects.  She had  been collaborating with other coaches and SMEs in delivering breakthrough coaching programs  and capacity building interventions for the public, corporate and government sectors. She is constantly driven by her personal mission statement: “Making a difference by assisting people in their quest for growth, fulfillment and success.”

Alicia, known as “coach of the coaches”, has  rendered over  5,000  hours of combined life, executive, business and mentor coaching services – supporting the development of over a thousand Individuals and their organizations. She was a Lead Facilitator-Coach of PSI’s 90-day public Starshooters Leadership Development Coaching Program for 16 years.  She  was the Team Leader of the “Coaching Program of the Office of the Presidential Adviser on the Peace Process (OPPAP) Leaders Project”,  funded by Philippine-Australian HROD Facility/AusAid.  She was also the Assistant  Head Coach of a  coaching program with a BPO company which yielded  966.67% Gross ROI.  She has been coaching  entrepreneurs and executives to experience exponential growth in revenue and productivity.

Alicia had recently completed  certification courses  in Certified in Professional Behavior Analyst/DISC – TTI Success Insights ; Emotional Intelligence – TTI Success Insights and Spectrum USA; Conversational Intelligence (C-IQ) for Coaches –Creating We Insitute/WBECS; and AccuMatch Behavior Intelligence Profiling/WBECS.  She also earned a PennState Certificate in Change Management & Organization Development and a Certificate in Holistic Life Career & Executive Coaches (ICF-ACTP) –  Goal Imagery Institute-International School of Coaching Mastery. She graduated B.S Chemical Engineering from UST; and earned certificate in Strategic Marketing from UP. Alicia is also a Transcendental Meditation Sidha Practitioner for a decade. The combination of her educational background, corporate experiences, volunteer works, civil society involvements and meditation had made Alicia a highly effective and intuitive coach and consultant.

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September 2021
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